His hotly anticipated seventh studio album DOPE DON’T SELL ITSELF will be available everywhere on February 4 th via Def Jam Recordings. Over the course of his legendary career, 2 Chainz has sold more than 8.7 million albums globally and amassed over 11.5 billion streams. This partnership is the latest in Krystal’s expansion late last year, the brand announced that it will be expanding into New Jersey with former NFL great Victor Cruz.Ģ Chainz brings a long history of success to the brand. The brand has just inked a deal – the first of its kind in quick-serve restaurants – to name the cultural icon Head of Creative Marketing for the brand, and he and his team will be leading the creation of multiple new platforms and partnerships, including menus, merchandising and co-branded restaurants in the brand’s hometown of Atlanta. “Krystal as a brand is about bringing little moments of delight into people’s days and making them a little bit brighter.Krystal, the original slider of the South, continues its franchise expansion and brand growth initiatives to now include a major force in music and culture, international superstar 2 Chainz. “How quickly can we do this? Let’s get it started. Let’s go!” Crowder recalls answering immediately when asked what she thought about partnering with Cruz in the chain’s expansion. Victor Cruz holds the Lombardi trophy after Giants win Super Bowl 46.Getty ImagesAlice Crowder, the Chief Marketing Officer of Krystal, told The Post that they want to open in “as many as we can … we are in a very aggressive expansion mode, we have deals in at least three other states that are in the process of being signed.”Īs part of the expansion, Crowder was profoundly excited to partner with Cruz.Ī rendering of Krystal restaurant.“After they golfed, Jonathan called me and said, ‘Do you know who Victor Cruz is?’ I was like, ‘Of course I know who Victor Cruz is.’” The one Cruz is opening in New Jersey is their first outside SEC country. Once we started to hash out the extent of it and I was in.”įounded in 1932, Krystal currently has about 300 franchises across 10 states. If anybody wants to get to my heart and soul, they want to give back to that too, and I’m all in. I’m rooted in my hometown and giving back. He led that they wanted to open in my hometown of Paterson and then expand from there. “As we continued to play, I started to ask questions. gave me a look behind the curtain on all of it,” Cruz said. “We just talked about it all: pros, cons, what Krystal’s about, their ethos. Like many business deals, this one originated on a golf course.Ĭruz was hitting the links with friend Jonathan Childs, an investor on Krystal’s board and owner of franchises of the chain, and their mutual friend Billy Jones (nicknamed Billy J.), whom Cruz describes as a “connector.” If I can be someone to give them a platform.” “It was something I really wanted to attach myself to, not only to be part of this franchise in a major way, but also to bring opportunity and jobs to my neighborhood where I see young people really trying to figure it out. “When they told me they wanted to open not just in New Jersey, but in my hometown of Paterson, I just felt like it was a no-brainer,” Cruz said. Victor Cruz is opening up to five Krystal franchises in New Jersey by the end of 2023.He spoke to The Post about being approached by Krystal and why he pursued the opportunity. In December, Cruz and slider chain Krystal announced plans to open as many as five franchises in New Jersey by the end of 2023 - the first coming in his hometown of Paterson.Ĭruz starred on the Giants from 2010-2016, catching a touchdown pass in Super Bowl 46 in 2012 as Big Blue upset the Patriots 21-17. Victor Cruz is bringing a regionally famous southern fast food chain up north.
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